One of the key areas in business that will often dictate whether a company thrives or dies, is how well they know and understand what their competition is doing. Not so they can follow or copy those good ideas, but so they can understand the gaps and areas of opportunity that will allow them so stand out among the crowd as the true leaders and innovators in whatever their chosen field may be.
No how do you know what your competition is doing? In government, on a very large scale, there is a concept that has and is ccurrently working very well to defend the United States, by targeting our enemies with a wide array of intelligence gathering tools. It is known as ‘ABI’ or Activity Based Intelligence.
Perhaps one of the most famous examples of ABI working is in the hunt for Osama Bin Laden. Although the scope and scale of that is significantly larger than a typical business would be capable of, it is the metrics and analytics of this approach to harmonizing data that yielded the results we all so famously now know. You might have read about ABI previously and simply written it off as something that’s too big for your budgetary boundaries, but did you know that if you’ve done this, you’d be wrong.
We have the capability to take a huge concept like ABI and shrink it down to size to fit commercial needs and would welcome the opportunity to engage one on one and show you how our proven processes can deliver incredible results, using this incredible tool at a cost that was simply unheard of only a few years ago.
As a company you may be uncertain about what your main competitor is doing (and therefore you don’t know whether to spend on advertising and marketing or research and development). By utilizing our ABI tools we could demonstrate objectively, where to best invest your resources and depending on the scale of the endeavor, the cost of the service may be less than the amount our results save you.
We approach each scenario using the same, tried and trusted approach as the U.S. Government:
- Open source research
- First person communications from our experienced staff
- Market surveys
- Targeting the right people at your competitor to gain information
By utilizing these four, separate intelligence gathering approaches at the same time, we can provide you with the data you need to make careful, calculated, and cost saving decisions.
ABI is a growing new approach for Private Sector organizations to take advantage of and we’re proud to lead the way in making the important unknowns known, to benefit your business and your profitability.
The Guidry Group